Murad Properties Real Estate Investment Group
This scope of this project was to create a brand and business card. The client, Murad Properties Real Estate Investment Group out of Fergus, On. The intial idea for the project was developed through the process of sharing logo and business ideas with a local business owner. I was then given the task of creating a Lettermark using the letters M and P for the Logo. Once the look for the brand was clarified, it was established a business card with a sharp, iconic and elegant feel was needed to promote the business.
The design process for this logo and business card development moved through the process quickly with great communication and collaboration. It began with the intial concepts created from a sketch book. The sketches were turned into digital concepts and used as a presentation piece while working with the client. From there a visual starting point was established to help explain and relay the vision for the brand to each other. These ideas were taken into consideration for the next draft. Three more logo concepts as well as different variations were created and exchanged via e-mail. Once a final logo and style was chosen the business card followed naturally, matching the logo in style and type setting. The card was delivered in black and white background templates. This was to employ diversity for the clients and in the market to which the cards were distributed.
The outcome of this project was a well developed brand and business card for Murad Porperties Real Estate Investment Group. The brand consisted of a logo lettermark and business card with a sharp, iconic and elegant style to it. The end result was a well printed and designed business card and logo that catches the eye and more so the imagination of the audience,
but most importantly a satisfied client.